Total Distribution of
the World’s Leading Sports Brands in the Phils. Implements ERIC Upgraded
Version. Sonia Trading had its
modest beginnings in 1966 as an import company engaged in general
merchandising. Having secured its niche in Philippine sports, Sonia Trading has
since consolidated into a global trading business concern with a worldwide
network that spans Japan, Hong Kong, Taiwan, Thailand, Malaysia, China, India,
New Zealand, USA, and Europe. Since 1972, when the
company was awarded the exclusive local distributorship of the tournament brand
Mikasa from Japan, Sonia Trading has grown to become one of Philippine sport’s
foremost suppliers of premier sporting goods and equipment. To further enhance
its roster of products, it has brought into local sports the Asics brand of
shoes and accessories, imported from Japan, Hong Kong, and China.
Fully integrated
sports distribution warehouses, located in Metro Manila, are well in place to
serve an expanding network of wholesalers and retail outlets; government
corporations and institutions; schools, colleges and universities; and private
corporations and institutions. Aggressive business presence is assured by
having the main distribution centers spread out in the key cities of the Luzon,
Visayas, and Mindanao Islands.
Today, Sonia Trading
continues to preserve a competitive position in quality sports lines and had
strengthen its operation with the help of ERIC ERP Distribution suites to
streamline processes and increase employees productivity.
Project Manager: Rodj Delgado
Consultants: Rodel Garcian, Ogie Suycano, Peter Caballero
