Tuesday, August 28, 2012

Sonia Trading- Project Kickoff


 

Total Distribution of the World’s Leading Sports Brands in the Phils. Implements ERIC Upgraded Version. Sonia Trading had its modest beginnings in 1966 as an import company engaged in general merchandising. Having secured its niche in Philippine sports, Sonia Trading has since consolidated into a global trading business concern with a worldwide network that spans Japan, Hong Kong, Taiwan, Thailand, Malaysia, China, India, New Zealand, USA, and Europe. Since 1972, when the company was awarded the exclusive local distributorship of the tournament brand Mikasa from Japan, Sonia Trading has grown to become one of Philippine sport’s foremost suppliers of premier sporting goods and equipment. To further enhance its roster of products, it has brought into local sports the Asics brand of shoes and accessories, imported from Japan, Hong Kong, and China.
Fully integrated sports distribution warehouses, located in Metro Manila, are well in place to serve an expanding network of wholesalers and retail outlets; government corporations and institutions; schools, colleges and universities; and private corporations and institutions. Aggressive business presence is assured by having the main distribution centers spread out in the key cities of the Luzon, Visayas, and Mindanao Islands.

Today, Sonia Trading continues to preserve a competitive position in quality sports lines and had strengthen its operation with the help of ERIC ERP Distribution suites to streamline processes and increase employees productivity.

Project Manager:   Rodj Delgado

Consultants:           Rodel Garcian, Ogie Suycano, Peter Caballero
                             



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